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Draftfcb
The Shelter Pet Project
2009 - Volume 32
More than 3 million healthy and treatable pets are euthanized each year. Shelter animals are loving, loyal pets who find themselves there through no fault of their own. By dispelling myths and misconceptions, The Shelter Pet Project aims to make adoption the first choice when acquiring a new pet.
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Gotham Inc.
Hands-OnlyTM CPR
2009 - Volume 32
An adult's chance of survival from sudden cardiac arrest can more than double when CPR is provided. Hands-OnlyTM CPR – a new two-step technique that involves calling 9-1-1 and pushing hard and fast in the center of the chest – easily gives one the power to help save a life.
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McCann Erickson
Diabetes Management
2009 - Volume 32
These new English and Spanish-language PSAs raise awareness of the risks of uncontrolled diabetes and help those Americans with diabetes take the first steps toward staying healthy. The PSAs encourage those with diabetes to proactively engage their health care providers in a conversation about understanding and managing their risk factors.
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Cramer-Krasselt
Emergency Preparedness
2009 - Volume 31
Before a disaster turns your world upside down, it's up to you to be ready. By taking three simple steps—(1) get a kit, (2) make a plan, (3) be informed—Americans can significantly reduce the impact of emergencies on themselves, their families, and their businesses. A companion effort directly addresses New York City residents.
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Burrell Communications
Stroke Awareness
2009 - Volume 31
The new Stroke Awareness PSAs, featuring comedians Alonzo Bodden and George Wilborn, juxtapose the comedians' stand-up routines with the “Stroke's No Joke” message to illustrate the seriousness of stroke. Individuals are directed to call 9-1-1 immediately at the first signs of stroke and to visit StrokesNoJoke.org for more information.
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Ogilvy & Mather
Hunger Prevention Summer Food Services Program
2009 - Volume 30
More than 18 million children receive free or reduced-price meals during the school year; however, many families are unaware of the Summer Food Service Program, which steps in once school is out. This service is in place to meet a critical hunger gap; these ads address a vital information gap.
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Home Front Communications
Drunk Driving Prevention
2009 - Volume 30
The message that “Buzzed Driving Is Drunk Driving” has been working to eliminate the dangerous misconception that one must be falling-down drunk to be too impaired to drive. A new online pledge allows users to not only take a stand on buzzed driving, but to broadcast this message within their social networks.
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Publicis New York
High School Dropout Prevention
2009 - Volume 30
The great work produced by our volunteer agencies is a reflection not only of their creative talent, but of the passion that develops for an issue. Publicis recently embraced the issue of High School Dropout Prevention agency-wide with a monthlong effort to inspire all employees to give a boost. Read what Rob Feakins, president-chief creative officer of Publicis, New York, had to say about the effort.
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Draftfcb
Wildfire Prevention
2009 - Volume 29
To celebrate his 65th birthday, Smokey Bear stars in a new series of ads, part of his tireless effort to decrease the number of preventable wildfires. Young adults are encouraged to “Get Your Smokey On” – that is, to follow Smokey's lead, and speak up when others act carelessly.
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Euro RSCG Worldwide
Re-connecting Kids With Nature
2009 - Volume 29
Kids spend half as much time outdoors as they did 20 years ago. These new ads not only portray the freedom and joy of discovering nature and the outdoors, but are also an invitation to self-discovery. Children are encouraged to discover the forest: “Where the Other You Lives.”
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