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About the Campaign
More than 3 million healthy and treatable pets are euthanized each year. Shelter animals are loving, loyal pets who find themselves there through no fault of their own. By dispelling myths and misconceptions, The Shelter Pet Project aims to make adoption the first choice when acquiring a new pet.
Official Sponsor Name: The Humane Society of the United States, Maddie's Fund
Campaign Website:
www.theshelterpetproject.org
The Agency Team:
Howard Draft, EVP, Chairman & CEO
Jonathan Harries, Global Chief Creative Officer
Mark Modesto, President
Rob Sherlock, EVP, Chief Creative Officer
John Claxton, EVP, Group Creative Director
Berk Wasserman, VP, Associate Creative Director
Todd Durston, VP, Associate Creative Director
Brian Siedband, Copywriter
Corrine Serritella, Sr. Producer
Jason Koerner, Creative Director - Interactive
Nate Gagnon, Copywriter - Interactive
Joe LaPorte, Art Director - Interactive
Paul Semper, Producer - Interactive
Juliet Moffat, SVP, Management Director
Joi Freeman, Account Executive
Nok Sangdee, Art Director
Melissa Caringer, Copywriter
Amy Su, Art Director
Max Mearsheimer, Copy Writer
Gordon Sang, Art Director
Agency Profile
Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on Ideas™. With more than 136 years of combined expertise, the company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, holistic marketing communications organization to operate against a single P&L, and it places equal emphasis on creativity and accountability. The Draftfcb network spans 97 countries, with more than 9,600 employees worldwide, and is part of the Interpublic Group of Companies (NYSE: IPG). The agency's global corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice-chairman and worldwide chief creative officer; and Neil Miller, CFO.
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Full Profile
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