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Award Winning Campaigns

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BBDO
Effie Award
Autism Awareness
2007 - Volume 1
One in 150 children in the United States is diagnosed with autism. The earlier these kids are diagnosed, the better the outcome. BBDO NY has developed new parent-focused work which calls attention to the odds of a child having autism, and encourages parents to find out more about the early warning signs. The campaign is sponsored by Autism Speaks.

SAATCHI & SAATCHI New York
Mercury Awards
Cyberbullying
2007 - Volume 9
Saatchi & Saatchi, NY, working with Joe Pytka, developed two TV spots which target young girls, letting them know that if they wouldn't say something to someone else in person, they shouldn't write it online. The campaign is sponsored by the National Crime Prevention Council.

BBDO
ADDY Award
Veteran Support
2008 - Volume 22
The mental health consequences of combat threaten to overwhelm a new generation of veterans. Because they make up less than 1 percent of the population, the obstacles to seeking help are magnified by a great sense of isolation. The PSAs drive traffic to an exclusive online community, where veterans can find support and strength in one another.

Arnold
Ad Council Awards for Creative Excellence
Think Before You Speak
2008 - Volume 23
While the use of anti-gay language, such as "That's so gay," often has no harmful intentions and is part of teens' vernacular, this language contributes to an overall climate of isolation and risk for lesbian, gay, bisexual and transgender students. These new ads ask teens to think before they speak.

Merkley + Partners
Ad Council Awards for Creative Excellence
Online Sexual Exploitation
2007 - Volume 9
Merkley + Partners, on behalf of the National Center for Missing and Exploited Children, developed new creative targeting 12 to 14 year old girls. The work lets girls know that what they post online is not as private as they think.

TBWA/Chiat/Day
Ad Council Awards for Creative Excellence
Anti-Steroids
2008 - Volume 23
The world of steroids is laced with fear and secrecy. But in a teen world defined by authenticity and transparency, the fear of being a fraud proves most potent. To a teen athlete, being labeled a fake at the very thing one is supposed to be good at presents the greatest threat.

SAATCHI & SAATCHI New York
Ad Council Awards for Creative Excellence
Cyberbullying
2007 - Volume 9
Saatchi & Saatchi, NY, working with Joe Pytka, developed two TV spots which target young girls, letting them know that if they wouldn't say something to someone else in person, they shouldn't write it online. The campaign is sponsored by the National Crime Prevention Council.

Campbell Ewald
Ad Council Awards for Creative Excellence
Fatherhood Involvement
2008 - Volume 23
A majority of Americans have identified the absence of the father from the home as the most significant family or social problem facing America. In a lighthearted manner, this campaign demonstrates the critical role fathers play in their children's lives, and provides information on becoming a better dad.

McCann Erickson
Ad Council Awards for Creative Excellence
Media Management
2007 - Volume 9

kirshenbaum bond + partners
Radio Mercury Awards
Adoption of Foster Care Kids
2007 - Volume 1
Can I do this? This weighty question was keeping many prospective parents from adopting. It also led the agency to the creative idea that could help parents take the leap: You don't have to be perfect to be a perfect parent. The campaign was created with AdoptUSKids.

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