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Volunteer Ad Agencies
Draftfcb Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on Ideas™. With more than 136 years of combined expertise, the company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, holistic marketing communications organization to operate against a single P&L, and it places equal emphasis on creativity and accountability. The Draftfcb network spans 97 countries, with more than 9,600 employees worldwide, and is part of the Interpublic Group of Companies (NYSE: IPG). The agency's global corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice-chairman and worldwide chief creative officer; and Neil Miller, CFO. |
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Campaigns
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The Shelter Pet Project
More than 3 million healthy and treatable pets are euthanized each year. Shelter animals are loving, loyal pets who find themselves there through no fault of their own. By dispelling myths and misconceptions, The Shelter Pet Project aims to make adoption the first choice when acquiring a new pet.
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Wildfire Prevention
To celebrate his 65th birthday, Smokey Bear stars in a new series of ads, part of his tireless effort to decrease the number of preventable wildfires. Young adults are encouraged to “Get Your Smokey On” – that is, to follow Smokey's lead, and speak up when others act carelessly.
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Wildfire Prevention
For the first time in more than 60 years, the Smokey Bear campaign is asking others to intervene to prevent Wildfires. Speaking to a young adult audience, the message is that when others act carelessly, it's your opportunity to step in and "Get Your Smokey On."
Watch an interview with Scott Murray and Dan Neri of Draftfcb, speaking about their campaign development process.
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Wildfire Prevention
The longest running campaign in Ad Council history, Smokey Bear and his famous warning, "Only You Can Prevent Forest Fires," remains just as relevant today as when it was first introduced in 1944. Humans have long been the primary cause of wildfires. But with Smokey's urging, the human contribution has diminished.
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Environmental Involvement
In an effort to raise awareness and encourage people to become involved in protecting and caring for the environment, this campaign beautifully illustrates the human consequence of environmental neglect. Watch an interview with Draftfcb's Erik Jensen and Kurt Fries speaking about their process for developing the campaign's message.
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Interviews
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