McCann Erickson

McCann Erickson Worldwide is the world’s leading global advertising agency network, with operations in more than 130 countries and a client roster that includes preeminent global marketers and many of the world’s most famous brands. The agency is a unit of McCann Worldgroup, one of the largest marketing communications companies in the world, which is part of the U.S.-based Interpublic Group of Companies (NYSE:IPG).

		Diabetes Management These new English and Spanish-language PSAs raise awareness of the risks of uncontrolled diabetes and help those Americans with diabetes take the first steps toward staying healthy. The PSAs encourage those with diabetes to proactively engage their health care providers in a conversation about understanding and managing their risk factors.
		Community Engagement The Community Engagement campaign works to motivate and inspire people from all walks of life to get engaged and partner with United Way in an effort to advance the common good. The campaign provides people with the resources to get motivated to give back to their communities and to create lasting, positive change.
		Men's Preventive Health Despite greater risks for heart disease and cancer, research shows that men are not going to their doctors as often as they should. In an effort to educate men on the importance of preventive healthcare, this campaign is a call for "real men" to get the routine medical screenings they need.
		Domestic Violence Prevention – New York State Domestic violence affects not only women, but their families and children as well. Unable to envision a clear role for themselves, and despite understanding that it's wrong, men have been largely absent from efforts to stop domestic violence. These ads give men the direction needed to prevent domestic violence.
		Media Management
		Obesity Prevention Obesity is an epidemic, and our nation's health is suffering the consequences. The good news - "Small Steps" are helping Americans get healthy. This campaign, created with the Department of Health and Human Services (HHS), illustrates over 100 ways for families to get on the right track.
		Patient Involvement McCann Erickson has developed a campaign, on behalf of the Agency for Healthcare Research and Quality, which encourages people to ask questions. The "Questions are the Answer" creative leads to a website which delivers simple, actionable steps, and the questions that need to be raised.

Ad Council Awards for Creative Excellence Media Management